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2 Scotts Road, Hatston, Kirkwall, Orkney KW15 1GR
Tel:01856 875417
Email:info@sorton.co.uk

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Sara Tait

Sara has 25 years business experience in roles within and out with Orkney. She was co-founder of an innovative and successful jewellery manufacture and retail business. This gave Sara excellent insight and experience in planning, establishing and growing businesses. During her 12 years with the company she devised and led a successful sales and marketing campaign which saw the company move from a single Orkney based outlet to a national presence of 4 stores and another 50+ independent retail outlets throughout the UK that stocked the Jewellery collections. Most recently Sara has been helping clients from a wide range of business sectors to develop their business growth potential through practical marketing and sales interventions. This is making a valuable contribution to the start up and growth of small to medium sized enterprises including third sector and social enterprises. She has developed, written and implemented marketing strategies that have included web site design integrated with social media and consumer campaigns for several Orkney businesses. The key skills that Sara brings to assignments are:

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  • Marketing communications.
  • Business planning covering marketing feasibility studies, marketing strategy development and writing marketing plans.
  • Branding and corporate identity.
  • Email and direct marketing campaigns and online marketing.
  • Web upgrade and web site advice with search engine optimisation (SEO) and Social Media.
  • Supporting clients with customer seminars, workshops, exhibitions and promotional events.
  • Sectoral experience in food and drink, manufacture, retail and arts & crafts.
    • Sara holds a SHND in Business Studies with French and Italian and a Post Graduate Diploma in Catering and Accommodation Management. She is a member of the Chartered Institute of Marketing.

      Career History

      2010 - current Consultant Partner, Sorton Partners
      Proprietor, Solstice Solutions
      Providing marketing consultancy and business advice to local businesses together with undertaking interim management projects.

      1998 – 2010 Co- founder and Marketing Director of Aurora Orkney Ltd, St Ola, Orkney - Jewellery manufacture & wholesale UK also Jewellery & Gift retail operation, Scotland

      1988 – 1994 Retail and Marketing Manager at Ola Gorie Jewellery, Kirkwall, Orkney Jewellery manufacture & wholesale UK and abroad also Jewellery & Gift retail, Orkney

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